Marketing Strategy
Should You Punish or Reward Current Customers?
Should you offer your best prices to new customers or existing ones?
Should you offer your best prices to new customers or existing ones?
Companies that synchronize new product development efforts can see substantial benefits.
Executives are increasingly recognizing the value of social business to their organizations.
Executives can successfully navigate the skepticism and fear that often stunt change initiatives.
Many factors cause talented executives to be sidelined, but those factors can usually be remedied.
Balanced benchmarking helps companies test their assumptions about service productivity.
Building organizational trust is different from building interpersonal trust — and less intuitive.
Mobile technology is blurring the boundaries between traditional and Internet retailing.
A new assessment tool can help executives pinpoint a company’s innovation strengths and weaknesses.
Many companies pursue business process outsourcing to trim costs. But it can evolve into much more.
Employee orientation practices that focus on individual identity can lower employee turnover.
Open innovation was used in diabetes research to bring greater openness into every stage of research.
Is board oversight — helpful as it can be — detrimental to innovation?
If you lack a good digital business model, your customers may leave you behind.
New research sheds light on the role of a reputation for corporate social responsibility in hiring.
Manufacturers can benefit by tailoring their approaches to a retailer’s specific business model.
Tapping a virtual, on-demand workforce requires new management models and skills.
Some managers in our 2012 global executive survey are seeing profits from their sustainability-related activities.
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
How should companies respond to game-changing open-source innovations from online user communities?