Research Feature

Companies often don’t focus enough on understanding how customers decide what to purchase.

Social media provides a game-changing opportunity to support innovation and new product development.

A successful innovation developed by Cisco’s R&D unit in India offers practical insights.

Operational excellence requires cultivating an expectation for continuous improvement in all employees.

Despite their importance, five popular marketing metrics are regularly misunderstood and misused.

Businesses are averting disruption by beating their new competition, joining them, or waiting them out.

The problem of the domineering corporate headquarters resonates with executives of multinationals.

Project-centered governance may be an efficient way to organize innovation in fields such as biotech.

By tweeting, CEOs have an opportunity to initiate and influence online conversations.

How can companies adapt themselves to the demands of super-transparency?

Today’s supply chains are required to be lean, agile, sustainable, and — increasingly — transparent.

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

“Lawsourcing” campaigns are helping smaller organizations advance legal and public relations goals.

IT outsourcing has emerged as an important strategic tool for acquiring cutting-edge innovation.

Leading companies are using an array of detection and response techniques to become more resilient.

Organizations need to help executives look beyond individual units toward the broader enterprise.

New business executives face a choice: What kind of companies do they want to lead?

How well does Clayton M. Christensen’s theory describe what actually transpires in business?

Talented young professionals exhibit a new approach to both their careers and organizational loyalty.

Corporate learning programs should focus on the CEO’s strategic agenda rather than how learning is delivered.