Marketing Strategy
Why Some Retailers Are Thriving Amid Disruption
In a global pandemic, a quick pivot to a digital business model may help retailers survive.
In a global pandemic, a quick pivot to a digital business model may help retailers survive.
Sustaining organizational culture beyond the office, creating value with opportunity marketplaces, and avoiding strategy hijacks.
Strategy hijacks — situations in which companies must adjust their strategies due to consumer backlash — can be predicted and avoided.
Opportunity marketplaces sustain employment, reveal untapped worker capabilities, and motivate workers in new ways.
A country’s mix of occupations, technology backbone, and demographics impacts its conditions for remote work.
Recent research from BCG and PTC illustrates the power of using augmented reality (AR) and internet of things (IoT) technology together.
MIT SMR summer 2020 highlights leadership and innovation strategies, employee morale, and data sharing.
The pandemic may bring sweeping changes to economic and workplace structures we take for granted.
How to harness sensor data to generate new value and revenue for traditional products and services.
Use a networked approach to manage distributed innovation across teams, units, and regions.
In a crisis, it’s easy to unconsciously prioritize the past. But this is the time to look forward.
A new employee survey reveals strategies that can help leaders more effectively manage a distributed workforce.
Identifying postcrisis opportunities, marketing to nonbinary genders, and prioritizing during supply chain disruption.
Past disruptions reveal how both ends of the supply chain can best handle product shortages.
As the CIO function becomes more strategic, these executives focus on customer experience.
A new survey of global business leaders reveals key insights about strategic focus amid the COVID-19 crisis.
MIT SMR editor in chief Paul Michelman kicks off the Disruption 2020 Virtual event.
There are four common misconceptions that leaders often succumb to when thinking about disruptive innovation.
Even before the COVID-19 pandemic, traditional education models were poised to be disrupted.
To ensure success, entrepreneurs need to create two business plans: one for disruption and one for cooperation.