Climate Change
Creating Societal Benefits and Corporate Profits
Four key steps can help a new initiative create value for both the company and the public.
New Product Development
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Marketing Strategy
How to Position Your Innovation in the Marketplace
A new framework helps identify the best strategy for a particular product or service.
Innovation Strategy
The Discipline of Creativity
Managers can’t afford to rely on haphazard, hit-or-miss approaches to idea generation.
New Product Development
A Little Competition Brings Out Astonishing Innovation
Contests can be big motivators for getting people to bring all their creativity to the table.
Innovation Strategy
Spurring Innovation Through Competitions
Companies are increasingly turning to contests to generate many diverse ideas.
Executing Strategy
Capturing the Value of Synchronized Innovation
Companies that synchronize new product development efforts can see substantial benefits.
New Product Development
A Challenging Question for Innovators
MIT’s Michael Schrage asks: “Who do you want your customers to become?”
Innovation Strategy
What It Takes to Be a Serial Innovator
An intriguing new book discusses the traits of serial innovators at established companies.
New Product Development
The Problem With Digital Design
Using digital design in product development has potential downsides as well as advantages.
Innovation Strategy
How to Network Your Way to New Product Ideas
What if traditional views of the innovation process are flawed? Thoughts from MIT’s Eric von Hippel.
Innovation Strategy
The Age of the Consumer-Innovator
Consumers generate massive amounts of product innovation — which has significant implications for new product development.
Innovation Strategy
The User Innovation Revolution
According to von Hippel, users are often the first source of new products.
Climate Change
Innovating in Uncertain Markets: 10 Lessons for Green Technologies
Lessons from the successes and failures of many emerging technologies offer a helpful guide in how adoption works.
New Product Development
How Quality Drives the Rise and Fall of High-Tech Products
While network effects do affect market share flows, quality prevails.
Innovation Strategy
Is Your Company Choosing the Best Innovation Ideas?
Generating good innovation proposals from within the ranks of the organization is only the beginning. The more difficult part is creating a selection process that identifies which ideas to implement.
