New Product Development

Companies that want to draw innovation ideas from social media need customized approaches.

Companies must better gauge whether potential customers will appreciate their innovations.

Companies often don’t focus enough on understanding how customers decide what to purchase.

Social media provides a game-changing opportunity to support innovation and new product development.

Products connected to the Internet of Things are providing unprecedented levels of information.

A successful innovation developed by Cisco’s R&D unit in India offers practical insights.

Operational excellence requires cultivating an expectation for continuous improvement in all employees.

There are positive correlations between improvisation in product development and team performance.

Crowdfunding backers are important for the feedback, ideas, and word of mouth they provide to entrepreneurs.

Project-centered governance may be an efficient way to organize innovation in fields such as biotech.

Smartphone maker Xiaomi cultivates user pride through user-centered and open innovation.

Elon Musk, founder of Tesla Motors, SpaceX and SolarCity, has a noted ability to spot unmet market needs.

There are five options for structuring intellectual property partnerships, ranging from licensing to joint ventures.

Not every product can enter the market at the ideal time. Three strategies can help new products make the most of any timing.

Before introducing a new product to an emerging industry, companies should track the evolution of its category labels.

How much choice do people really want? Default rules, which establish decision-making starting points, can help.

The ideal window of opportunity to enter a new industry starts when a dominant category label is introduced.

China is becoming the best place to learn how to make ideas commercially viable.

P&G’s open innovation program nurtures collaboration with individuals and companies globally.

Chinese companies are reengineering new product development in ways that reduce lead times.