Marketing Strategy
The Long Tail of Social Media Influence
Recent research finds that influencers with fewer followers have higher engagement than those with higher counts.
Marketing
Latest
Customers
Acing Value-Based Sales
Selling value requires more than quantifying benefits. It demands a deep commitment to collaborating with customers.
Social Media
Tap Employee-Creators to Transform Your Social Media Strategy
Savvy companies recognize that, with their support, employee-creators could become their best social media assets.
Customers
What Successful Brick-and-Mortar Retailers Get Right
Struggling physical stores can draw in customers by offering in-store experiences that online shopping can’t replicate.
Customers
Fashioning the Perfect Fit With AI: Stitch Fix’s Jeff Cooper
On the Me, Myself, and AI podcast, Stitch Fix’s Jeff Cooper explains how generative AI enables employees to gain more efficiencies while still connecting with customers.
AI & Machine Learning
When AI Investments Pay Off in Marketing
New research shows where marketers are seeing gains from AI and how to speed up payoffs.
Supply Chains & Logistics
A Tale of Two Hot Sauces: Spicing Up Diversification
The dueling fortunes of two hot sauce companies demonstrate the power of strategic diversification.
Collaboration
Solving Real User Problems With Generative AI: Slack’s Jackie Rocca
On the Me, Myself, and AI podcast, Jackie Rocca explains how Slack uses artificial intelligence to relieve user pain points.
Talent Management
A Five-Step Guide to Improving Your Employer Brand
These five steps can help you burnish your employer brand and meet the challenge of talent acquisition.
Customers
Why It’s Good for Business When Customers Share Your Values
Sharing values with customers builds loyalty and can be a valuable differentiator in competitive markets.
Customers
Firing the Right Customers Is Good Business
Use evidence-based criteria to decide when to drop unprofitable customers in order to better serve your profitable ones.
Customers
Making Magic With Gen AI: Capital One’s Prem Natarajan
On the Me, Myself, and AI podcast, Capital One’s Prem Natarajan explains AI’s role in enhancing the customer experience.
Business Models
Are Everywhere Stores the New Face of Retail?
Brands and retailers should be thinking more expansively about where they engage with customers to sell their products.
Leadership Skills
Good Questions
MIT Sloan Management Review’s winter 2024 issue includes strategies for better engagement with employees and customers.
Sustainability
Our Guide to the Winter 2024 Issue
This issue of MIT SMR focuses on sustainability, customer and employee engagement, and strategic planning.
Digital Marketing
Micro Utility With Gen AI: Shopify’s Miqdad Jaffer
On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.
Marketing Strategy
The End of Averages for Marketing Budgets
What’s this year’s average marketing budget? Bad question: That figure misleads marketers who want to benchmark spending.
Customers
Marketing With Generative AI: Harvard Business School’s Ayelet Israeli
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
Marketing Strategy
Why Text-to-Image AI Requires a New Branding Mindset
Consumers and top brands are cocreating campaigns using generative AI tools. Are you ready to manage the opportunity?
Customers
Can Friction Improve Your Customers’ Experiences?
When e-commerce sites make buying quick and easy, they could be missing out on deepening customer relationships.