AI & Machine Learning
Rethink AI Objectives
Using AI to create humanlike computers is a shortsighted goal.
Marketing
Latest
Marketing Strategy
Beyond the Speed-Price Trade-Off
Advances in inventory and sales analytics make it possible to deliver products both cheaply and quickly.
Customers
Customer Relationships Evolve — So Must Your CRM Strategy
Customers relationships evolve. Understanding how is the key to tailoring your CRM strategy.
Organizational Transformation
How Social Media Influences Communication on College Campuses
One university president doesn’t feel colleges adequately prepare students to join the workforce in today’s digital era but cites one way his institution is helping its student body.
Digital Marketing
The Right Way to Market to Millennials
To reach millennials, companies are turning to social media micro-influencers as brand ambassadors.
Digital Marketing
Pass the Word: Peer Influence Has Big Impact on Online Market Dynamics
A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.
Analytics & Business Intelligence
From Winning Games to Winning Customers: How Data Is Changing the Business Side of Sports
Sports analytics leaders are now using data to understand fans as well as they know their players.
Corporate Social Responsibility
With Great Platforms Comes Great Responsibility
How do we prevent bad actors from using social media platforms to manipulate the public?
Marketing Strategy
Finding Applications for Technologies Beyond the Core Business
Many companies overlook the potential of new applications for products they have sold for years.
Business Models
The Store Is Dead — Long Live the Store
Legacy offline stores and online retailers are each finding their way to a new kind of shopping experience: the showroom.
Customers
The Secret to Successful Knowledge Seeding
Building a sophisticated online user community a begins with a smart approach to seeding it with expert knowledge.
Analytics & Business Intelligence
#MITSMRChat: Insights on Customer Engagement Through Analytics
MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.
Content Sponsored by Google
The 3 Challenges Organizations Confront on the Road to Data-Driven Marketing
The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.
Customers
What Customers Want From Self-Service Solutions
In this webinar, Cornell University’s Sheryl E. Kimes discusses the expectations disconnect between companies and customers over self-service technologies.
Digital Marketing
Avoid These Five Digital Retailing Mistakes
Retailers need to understand how website features and advances in AI affect consumer behavior.
Marketing Strategy
Seeking Scale? Think Old
An excerpt from The Longevity Economy describes the opportunities in catering to older adults.
Business Models
Manufacturers Can Also Win in the Sharing Economy
Manufacturers may be able to charge higher prices to customers planning to rent out big-ticket items.
Customers
Leading in a Time of Increased Expectations
Duke Energy CEO Lynn Good reflects on guiding her company in an industry in transformation.
Content Sponsored by Google Analytics 360 Suite
Marketers: Get Your Data House in Order
A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.
Content Sponsored by Google Analytics 360 Suite
Why a Data and Analytics Strategy Today Gives Marketers an Advantage Tomorrow
Marketers need a holistic data and analytics approach to deliver personalized customer experiences.