Marketing Strategy
Selling Solutions Isn’t Enough
B2B companies need to develop ways to help specific customers achieve better outcomes.
Marketing Strategy
Latest
Analytics & Business Intelligence
Why the Data Marketplaces of the Future Will Sell Insights, Not Data
MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates
Customers
Why Customer Experience Is Key for Loyalty Programs
Improving customer experience offers more long-term benefits than “earn-and-burn” loyalty programs.
Analytics & Business Intelligence
Leading With Next-Generation Key Performance Indicators
MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
Analytics & Business Intelligence
Master the Challenges of Multichannel Pricing
Retailers have new challenges in getting customers to accept different prices on different channels.
Marketing Strategy
Interactive Infographic: Customer-Focused KPIs Fuel the Future of Business
What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.
Marketing Strategy
Beyond the Speed-Price Trade-Off
Advances in inventory and sales analytics make it possible to deliver products both cheaply and quickly.
Digital Marketing
The Right Way to Market to Millennials
To reach millennials, companies are turning to social media micro-influencers as brand ambassadors.
Digital Marketing
Pass the Word: Peer Influence Has Big Impact on Online Market Dynamics
A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.
Analytics & Business Intelligence
From Winning Games to Winning Customers: How Data Is Changing the Business Side of Sports
Sports analytics leaders are now using data to understand fans as well as they know their players.
Marketing Strategy
Finding Applications for Technologies Beyond the Core Business
Many companies overlook the potential of new applications for products they have sold for years.
Business Models
The Store Is Dead — Long Live the Store
Legacy offline stores and online retailers are each finding their way to a new kind of shopping experience: the showroom.
Content Sponsored by Google
The 3 Challenges Organizations Confront on the Road to Data-Driven Marketing
The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.
Digital Marketing
Avoid These Five Digital Retailing Mistakes
Retailers need to understand how website features and advances in AI affect consumer behavior.
Marketing Strategy
Seeking Scale? Think Old
An excerpt from The Longevity Economy describes the opportunities in catering to older adults.
Business Models
Manufacturers Can Also Win in the Sharing Economy
Manufacturers may be able to charge higher prices to customers planning to rent out big-ticket items.
Content Sponsored by Google Analytics 360 Suite
Marketers: Get Your Data House in Order
A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.
Content Sponsored by Google Analytics 360 Suite
Why a Data and Analytics Strategy Today Gives Marketers an Advantage Tomorrow
Marketers need a holistic data and analytics approach to deliver personalized customer experiences.
AI & Machine Learning
The New Frontier of Price Optimization
Identifying the optimal prices for products was once a time-consuming process. That’s changing.
Digital Marketing
The Power of Product Recommendation Networks
Online product recommendation networks can spread demand from one product to another.