Marketing Strategy
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Marketing Strategy
Do Customer Loyalty Programs Really Work?
Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.
Marketing Strategy
First to Market, First to Fail? Real Causes of Enduring Market Leadership
Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed.
Marketing Strategy
Financial Analysis for Profit-Driven Pricing
An effective pricing decision should involve an optimal blending of internal financial constraints and external market conditions.
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