Innovation Strategy

Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.

Business leaders who write competitors’ actions off as irrational risk getting blind-sided.

Research finds fear of failure could keep an innovator from launching a new creative endeavor after an early success.

Many companies master new business ideation and incubation, but few follow a rigorous scaling path.

Many R&D employees pursue underground side projects. Surfacing such innovations can reap benefits for their employers.

Based on their research, the authors share four key ways companies can advance their strategic data-sharing initiatives.

Innovation needs to follow a disciplined process to avoid creating solutions looking for problems.

This issue of MIT SMR focuses on customer relationships and their connection to innovation and value.

Businesses in China source more innovations from customers and market-facing sources than companies elsewhere do.

Leaders can improve the odds of design-thinking success by first ensuring that their organization is prepared for it.

Connecting companies to clusters of startups, researchers, and investors can accelerate corporate innovation.

A panel of experts weighs in on whether responsible artificial intelligence hampers AI-driven innovation efforts.

Pairing neuroscience with design thinking can help companies innovate with greater precision.

This issue of MIT SMR looks at corporate values and purpose, risk management, and the role of the CFO in acquisitions.

Leaders must answer eight questions to successfully tackle innovation’s toughest trade-offs.

Leaders must answer eight questions to successfully tackle innovation’s toughest trade-offs.

Katia Walsh discusses how Levi Strauss is upskilling and motivating employees to help drive its digital transformation.

Digital globalization is transforming innovation, but opposing localization forces create risk that must be managed.

In this era of upheaval, business leaders must reconsider the assumptions that rule their decision-making processes.

Multinationals must understand the forces driving both digital globalization and localization to optimize innovation.