Business Models
What to Do Against Disruptive Business Models (When and How to Play Two Games at Once)
When two business models, and two business units, make sense.
When two business models, and two business units, make sense.
According to Clayton Christensen, companies should focus on the job customers are trying to get done when they use a product or service.
Success in innovation requires the ability to churn out successful growth businesses year after year.
Disruptive strategic innovations are not necessarily superior to the traditional ways of competing, nor are they always destined to conquer the market. Rushing to embrace them can be detrimental for established companies when other responses, including ignoring the innovation, make more sense.
To maintain growth, a company must launch disruptive new businesses when its core units are strong.