Product Marketing Strategy

Financial Management & Risk

The Truth About Software Startups

David Smagalla

January 15, 2004

Customers

The Emerging Era of Customer Advocacy

Glen L. Urban

January 15, 2004

Marketing Strategy

How Much Will People Pay for That?

A new, easy-to-use procedure can help marketers determine customers’ willingness to pay.

Mary Kwak

October 15, 2001

Quality & Service

Successful Build-to-Order Strategies Start With the Customer

Matthias Holweg and Frits K. Pil

October 15, 2001