Product Development
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Executing Strategy
How Microsoft Makes Large Teams Work Like Small Teams
Software product development at Microsoft allows teams to retain the autonomy of small groups by frequently synchronizing and stabilizing continuous design changes.
Innovation Strategy
Strategic Innovation
Companies can successfully challenge industry leaders even without radical technological innovation.
Marketing Strategy
First to Market, First to Fail? Real Causes of Enduring Market Leadership
Using a historical method, the authors try to determine why pioneeers fail and early leaders succeed.
Innovation Strategy
Has a Customer Already Developed Your Next Product?
When customers tell you what they need, listen carefully — they may be designing your next product.
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