Product Development

Developing Strategy

Creating Growth With Services

Mohanbir Sawhney, Sridhar Balasubramanian and Vish V. Krishnan

January 15, 2004

Organizational Structure

Transformational Outsourcing

Jane C. Linder

January 15, 2004

Executing Strategy

Leveraging the Incumbent’s Advantage

Marco Iansiti, F. Warren McFarlan and George Westerman

July 15, 2003

Marketing Strategy

Promotions and the Bottom Line

Lauren Keller Johnson

July 15, 2003

Global Strategy

Rates of Takeoff in Europe

Larry Yu

July 15, 2003

Financial Management & Risk

Calculated Risk: A Framework for Evaluating Product Development

Craig R. Davis

July 15, 2002

Quality & Service

Beyond Better Products: Capturing Value in Customer Interactions

Mark Vandenbosch and Niraj Dawar

July 15, 2002

Leading Change

How To Be a CEO for the Information Age

Michael Earl and David Feeny

January 15, 2000

Supply Chains & Logistics

Avoid the Pitfalls in Supplier Development

Robert B. Handfield, Daniel R. Krause, Thomas V. Scannell and Robert M. Monczka

January 15, 2000

Innovation Strategy

Develop Profitable New Products with Target Costing

Robin Cooper and Regine Slagmulder

July 15, 1999

Marketing Strategy

A Dynamic View of Strategy

Constantinos C. Markides

April 15, 1999

Climate Change

Surfing the Edge of Chaos

Richard T. Pascale

April 15, 1999

Innovation Strategy

Competing Today While Preparing for Tomorrow

Derek F. Abell

April 15, 1999

Collaboration

A New Manifesto for Management

Sumantra Ghoshal, Christopher A. Bartlett and Peter Moran

April 15, 1999

Executing Strategy

Strategic Supremacy through Disruption and Dominance

Richard A. D'Aveni

April 15, 1999

Project Management

Toyota’s Principles of Set-Based Concurrent Engineering

How Toyota’s product design and development process helps find the best solutions and develop successful products.

Durward K. Sobek II, Allen C. Ward and Jeffrey K. Liker

January 15, 1999

Technology Implementation

Product Platforms in Software Development

Marc H. Meyer and Robert Seliger

October 15, 1998

Business Models

A Leveraged Learning Network

Ian Stuart, Paul Deckert, David McCutcheon and Richard Kunst

July 15, 1998

Executing Strategy

Planning for Product Platforms

David Robertson and Karl Ulrich

July 15, 1998

Boards & Corporate Governance

Subsidiary Initiatives to Develop New Markets

Julian Birkinshaw and Nick Fry

April 15, 1998