Customer Acquisition & Retention
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Customers
Recovering and Learning from Service Failure
Is your company doing its best to address customer complaints and learn from mistakes?
Collaboration
Manage Your Information as a Product
Companies must understand their customers’ needs and appoint a manager to oversee the production of high-quality information.
Collaboration
The Generative Cycle: Linking Knowledge and Relationships
The flat structures, service-oriented workforce, and participative decision processes of professional service firms are a model for larger organizations.
Marketing Strategy
Do Customer Loyalty Programs Really Work?
Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.
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