Business Models
Dethroning an Established Platform
The experiences of Apple’s iPhone and Google’s Gmail offer four keys for entering platform markets.
Customer Acquisition & Retention
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Digital Marketing
Enhancing Relationships With Customers Through Online Brand Communities
To improve online communities, companies need to enhance communication among custoemrs.
Business Models
How to Identify New Business Models
Another method to pursue growth: Use thought experiments to assess new business model possibilities.
Executing Strategy
Why Dominant Companies Are Vulnerable
When consumers feel that their choices are restricted, many respond by leaving the market leader.
Digital Marketing
How to Get Your Messages Retweeted
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
Innovation Strategy
The Age of the Consumer-Innovator
Consumers generate massive amounts of product innovation — which has significant implications for new product development.
Social Media
What Influences Customers’ Online Comments
Lessons for managers who are listening to social media.
Innovation Strategy
The User Innovation Revolution
According to von Hippel, users are often the first source of new products.
Marketing Strategy
Are Many of Your Customers Unprofitable?
Certain types of marketing techniques — those aimed at increasing customer lifetime value (CLV) — can be linked to stock price increases.
Business Models
The Business Models Investors Prefer
Why have investors been so bullish on companies like Disney? It’s their business models.
Quality & Service
What Really Happened to Toyota?
This article assesses root causes of the highly publicized recalls of Toyota vehicles in the U.S.
Customers
Why CRM Fails — and How to Fix It
Sophisticated relationship management resources alone won’t make customers more loyal.
Developing Strategy
Strategy As Love, Not War
MIT Sloan School professor Arnoldo C. Hax says that companies need a different approach to thinking about strategy.
Customers
The Quality Effect on Word of Mouth
Consumer dissatisfaction can be far more potent than satisfaction.