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Marketing Strategy

Pricing as a Strategic Capability

If pricing isn’t a strategic capability — a contributor to a company’s ability to implement its strategy — it’s probably a strategic liability.

Shantanu Dutta, Mark Bergen, Daniel Levy, Mark Ritson and Mark Zbaracki

April 15, 2002

Supply Chains & Logistics

Rapid-Response Capability in Value-Chain Design

Charles H. Fine, Roger Vardan, Robert Pethick and Jamal El-Hout

January 15, 2002

Project Management

Managing Project Uncertainty: From Variation to Chaos

Project managers can’t predict the future, but accurately gauging the degree of uncertainty inherent in their projects can help them quickly adapt to it.

Arnoud De Meyer, Christoph H. Loch and Michael T. Pich

January 15, 2002

Quality & Service

Process Management and the Future of Six Sigma

Michael Hammer

January 15, 2002

Talent Management

Building Competitive Advantage Through People

Christopher A. Bartlett and Sumantra Ghoshal

January 15, 2002

Developing Strategy

Strategy as Improvisational Theater

Rosabeth Moss Kanter

January 15, 2002

IT Governance & Leadership

Beyond the Business Case: New Approaches to IT Investment

Jeanne W. Ross and Cynthia M. Beath

January 15, 2002

Marketing Strategy

Changing the Channel: A Better Way To Do Trade Promotions

David R. Bell and Xavier Drèze

January 15, 2002

Innovation Strategy

Weird Ideas That Spark Innovation

Robert I. Sutton

January 15, 2002

Executing Strategy

Mastering Strategic Movement at Palm

David B. Yoffie and Mary Kwak

October 15, 2001

Business Models

Back to the Future: Benetton Transforms Its Global Network

Arnaldo Camuffo, Pietro Romano and Andrea Vinelli

October 15, 2001

Talent Management

Cutting Costs While Improving Morale With B2E Management

Morten T. Hansen and Michael S. Deimler

October 15, 2001

Boards & Corporate Governance

Finding the Right CEO: Why Boards Often Make Poor Choices

Rakesh Khurana

October 15, 2001

Technology Innovation Strategy

E-Commerce Is Changing the Face of IT

Michael Earl and Bushra Khan

October 15, 2001

Quality & Service

Successful Build-to-Order Strategies Start With the Customer

Matthias Holweg and Frits K. Pil

October 15, 2001

IT Governance & Leadership

Ally or Acquire? How Technology Leaders Decide

Edward B. Roberts and Wenyun Kathy Liu

October 15, 2001

Driving E-Business Excellence

Anitesh Barua, Prabhudev Konana, Andrew B. Whinston and Fang Yin

October 15, 2001

Innovation Strategy

Innovation: Location Matters

The external environment for innovation is an important driver, and industrial clusters offer special advantages.

Michael E. Porter and Scott Stern

July 15, 2001

Executing Strategy

Profits and the Internet: Seven Misconceptions

Subramanian Rangan and Ron Adner

July 15, 2001

Executing Strategy

How To Make Strategic Alliances Work

Jeffrey H. Dyer, Prashant Kale and Harbir Singh

July 15, 2001

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