Research Feature

Customers

Avoiding the Customer Satisfaction Rut

Fredrik Dahlsten

July 15, 2003

Marketing Strategy

Selectively Pursuing More of Your Customer’s Business

James C. Anderson and James A. Narus

April 15, 2003

Supply Chains & Logistics

The Supply-Chain Management Effect

Laura Rock Kopczak and M. Eric Johnson

April 15, 2003

Organizational Behavior

Going Beyond Motivation to the Power of Volition

Sumantra Ghoshal and Heike Bruch

April 15, 2003

Boards & Corporate Governance

The Information That Boards Really Need

Bradford Cornell

April 15, 2003

Organizational Behavior

Escaping the Identity Trap

Hamid Bouchikhi and John R. Kimberly

April 15, 2003

Business Models

The Three Challenges of Corporate Consulting

Robert Sandberg and Andreas Werr

April 15, 2003

Talent Management

Why Leadership-Development Efforts Fail

Douglas A. Ready and Jay A. Conger

April 15, 2003

Customers

Creating a Superior Customer-Relating Capability

Companies with the best connections to their customers focus on the people and businesses that buy from them.

George S. Day

April 15, 2003

Executing Strategy

Sharing the Corporate Crown Jewels

David Kline

April 15, 2003

Innovation Strategy

The Power of Innomediation

Mohanbir Sawhney, Emanuela Prandelli and Gianmario Verona

January 15, 2003

Executing Strategy

Government Games

Michael D. Watkins

January 15, 2003

Climate Change

Sustainability and Performance

Karina Funk

January 15, 2003

Global Strategy

The Need for a Corporate Global Mind-Set

Thomas M. Begley and David P. Boyd

January 15, 2003

Technology Implementation

When Too Much IT Knowledge Is a Dangerous Thing

Andrew McAfee

January 15, 2003

Technology Innovation Strategy

Navigating the Technology Landscape of Innovation

Lee Fleming and Olav Sorenson

January 15, 2003

Quality & Service

Exploring Scale: The Advantages of Thinking Small

Frits K. Pil and Matthias Holweg

January 15, 2003

Marketing Strategy

Understanding and Managing the Brand Space

Pierre Berthon, Morris B. Holbrook and James M. Hulbert

January 15, 2003

Developing Strategy

The Real Value of Strategic Planning

Sarah Kaplan and Eric D. Beinhocker

January 15, 2003

Culture

Shifting Cultural Gears in Technology-Driven Industries

Paul J. Kampas

January 15, 2003